Good design tells stories.
Jenny Wullich
A brand is more than a mark, it’s the way someone wants to be seen. So before I give it a shape, I need to understand what the story is about; the people behind it. I listen before I start designing & that matters, because it’s the only way to grasp every facet and design well. A closeness grows out of that, to the company and to the people who carry it – because without them, in the end nothing that truly fits would come of it. It’s not about one-off sales; it’s about the ones who walk the road with us and stay loyal, over the long run.
So I stick to selected projects, I dig deep into each field & that’s how a one-off project often turns into a connection that lasts. With many of my early clients I’m still walking the road today, after more than 14 years, especially with the ones who have grown. That’s exactly what I love about my work.
And design is only half the story. And that’s where I differ from many: I also plan and steer large projects and work with you conceptually on the idea behind it all, with structure, an overview and a steady hand. Project leadership and responsibility aren’t a by-product; they’re part of what I do.
Private
Off the clock I love crypto, philosophy and psychology, the Middle Ages and history, plus epic, loud music, rock above all. I enjoy drawing and carry little stories around in my head. I’m creative and free-thinking, happy to break the chains now and then, thinking boldly. I love finding beauty in the everyday, the fun in irony and the layers that hide behind layers. Neurodivergence and different ways of thinking fascinate me. I like people who sort the world differently than I do, and I take something from those conversations into my work every time. For my clients, often mid-sized companies, I always keep their goal in sight: when it matters, I switch into my rational mode, think fast, keep workflows lean and steer their project straight into harbour.
Tell me about your project.
Ideally nice and simple, in a video call. I take my time, I listen - and together we see whether we are a good match.