My path

1. The foundation: clean planning

   I trained as a structural draftswoman and picked up commercial experience later on. At the drawing board you learn that the plan has to be right before anything gets built. That stayed with me. I keep an eye on your timeline, not just my own, and hold the process on course toward your goal. With a website, that's often half the battle.

2. Marketing meets design

   In the marketing department of a Swiss company for villas and parquet flooring, I discovered that sales strategy comes naturally to me. Paired with my love of detail, it grew into what I do today: design solutions that aren't just beautiful but actually sell and hold up, online and off.

3. Studies & agency: the technical base

   At the Hamburg Technical Art School I learned the craft, both in theory and in practice. I earned my coveted place at the private college through a talent assessment. To pay my way alongside my studies, I went freelance back then, in 2011: as a graphic designer I worked among others for businesses around the Reeperbahn, and at a knowledge-transfer agency I developed concepts for the Hamburg University of Technology (TU Hamburg-Harburg). That technical grounding is my edge on the web today: I don't just design, I also understand what's happening underneath.

4. Independent since 2011

   Over the years, that freelance path has grown into a real treasure trove of experience, across many industries, with loyal clients and finished projects. Today my focus is web design: sites that last, that grow along with you, and that I stay with from the very first idea to well beyond launch.

   Quality, then, doesn't need a promise. It simply happens, because I bring my creativity to life in a way that's technically sound and strategically clean, no more, no less.

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